Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
Corporate Support | sales-process
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Save time by adapting these vetted documents for use at your station.
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.