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Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.
Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
Use these tips to evaluate, price, and package your inventory so it directly reflects your sales efforts.
Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.
It is important to know what your value is in the marketplace so that you are not underselling your potential.