All Tags in Corporate Support
ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.
Understand the thorny legal implications associated with accepting cannabis underwriting.
Master underwriting credit copy that's creative and intelligent, but also legally compliant and satisfactory to the client! A webinar with real examples of great credit copy.
Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Familiarize yourself with specific FCC regulations regarding public media sponsorship and how to serve your clients best within these important guidelines.
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
Credit copy is the true force behind underwriting success. When it comes time to write your copy, you need to feel confident about your compliance with federal law.
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.