Webinar: You Aren't in the Radio (or TV) Business Anymore
Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
Corporate Support | multi-platform-sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Webinar: A Guide to the Podcasting Sales Landscape
Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.
Corporate Support Administrative Templates
Save time by adapting these vetted documents for use at your station.
Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Podcast Sponsorship for Public Media
Monetize your growing podcast audience with the right plan for pricing, packaging, and sales strategy.
Corporate Support Media Kit Samples
Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.