Webinar: You Aren't in the Radio (or TV) Business Anymore
Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
Corporate Support | multi-platform-sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Webinar: The Latest Digital Sales Trends for 2018
The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.
Corporate Support Operating Plans for Managers
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Webinar: Selling Public Media to Data-Hungry Underwriters
Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.
Webinar: Leveraging a Younger Audience for Corporate Support Success
Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.
Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
Annual and Monthly Avail Planners
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.
Digital Sponsorship Library: Packaging
The most important message is that online sponsorship inventory should be quantified and sold, not given away for free as part of a broadcast buy, AKA “value add.”