PMDMC Summer Series | Creating New Corporate Sponsorship Products
Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.
Corporate Support | Multi-Platform Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Webinar: You Aren't in the Radio (or TV) Business Anymore
Webinar: The Latest Digital Sales Trends for 2018
Corporate Support Operating Plans for Managers
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Webinar: Selling Public Media to Data-Hungry Underwriters
Webinar: Leveraging a Younger Audience for Corporate Support Success
Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
Annual and Monthly Avail Planners
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.
Digital Sponsorship Library: Packaging
The most important message is that online sponsorship inventory should be quantified and sold, not given away for free as part of a broadcast buy, AKA “value add.”