Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.
Corporate Support | metrics
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.
Use these tips to evaluate, price, and package your inventory so it directly reflects your sales efforts.