Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Corporate Support | media-knowledge
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
How to learn, understand, and best use general media and sales terms found most often in public media corporate support.
Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.