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Corporate Support | Media Knowledge
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
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How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
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The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
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Digital Underwriting Training for Public Media
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
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Media Sales Terms
How to learn, understand, and best use general media and sales terms found most often in public media corporate support.
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Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.