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Set the right prices on a variety of digital ad products while smartly managing your inventory.
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
Use these tips to evaluate, price, and package your inventory so it directly reflects your sales efforts.
How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?
Maximize your revenue potential by planning your inventory and improving traffic systems.
Web analytics reveal that audio livestreams receive significant traffic on many radio station websites. Find out the potential revenue of your live audio stream.