Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Corporate Support | Halo Effect
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
See how your station colleagues successfully incorporate key research studies into presentations and media kits.
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
This proposal from WUWM is a template the station uses to highlight the benefits of the halo effect for local underwriters.