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Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.
Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.
Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.