Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue
A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue
Corporate Support | digital-sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Webinar: You Aren't in the Radio (or TV) Business Anymore
Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
Webinar: A Guide to the Podcasting Sales Landscape
Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.
How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
Digital Underwriting Training for Public Media
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.