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All Resources in Corporate Support tagged Digital Sponsorship

Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.

All Tags in Corporate Support

  • Ad Serving
  • Client Communication
  • Commission
  • Digital Sponsorship
  • Event Sponsorship
  • FCC
  • Guidelines
  • Halo Effect
  • Hiring
  • Human Resources
  • IAB
  • Industry Categories
  • Inventory Management
  • Legal
  • Media Kits
  • Media Knowledge
  • Metrics
  • Mobile
  • Multi-Platform Sponsorship
  • Native Advertising
  • On-Air Sponsorship
  • Pricing
  • Sales Goals
  • Sales Manager
  • Sales Process
  • Sales Prospecting
  • Social Media
  • Streaming
  • Traffic
  • Underwriting Credits
  • Value Proposition
  • Webinars

Resource in Corporate Support

How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

Tagged with: Ad Serving  Digital Sponsorship  Guidelines  Metrics  Podcasting  Pricing  Sales Process 

Resource in Corporate Support

Podcast Definitions, Audience, and Underwriting Value Proposition

Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.

Tagged with: Digital Sponsorship  Halo Effect  Media Knowledge  Podcasting  Value Proposition 

Resource in Corporate Support

Refining Digital Ad Operations

Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

Tagged with: Ad Serving  Digital Sponsorship  Metrics  Sales Manager  Sales Process 

Resource in Corporate Support

How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

Tagged with: Digital Sponsorship  IAB  Media Knowledge  Metrics  Sales Process  Value Proposition 

Resource in Corporate Support

Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

Tagged with: Digital Sponsorship  Inventory Management  Media Kits  Metrics  Pricing  Sales Goals 

Resource in Corporate Support

The Basics of Digital Underwriting

Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.

Tagged with: Digital Sponsorship  Inventory Management  Media Knowledge  Pricing 

Resource in Corporate Support

Digital Underwriting Training for Public Media

Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.

Tagged with: Digital Sponsorship  IAB  Media Knowledge  Sales Process 

Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  IAB  Inventory Management  Multi-Platform Sponsorship  Pricing 

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Process 

Resource in Corporate Support

Webinar: Leveraging a Younger Audience for Corporate Support Success

Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Multi-Platform Sponsorship  Pricing  Webinars 

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