Save time by adapting these vetted documents for use at your station.
Corporate Support | client-communication
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.
Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
Copy approval can be one of the more challenging aspects of public media sales. It’s hard enough explaining the unique sound and substance of our underwriting credits to potential clients, but sometimes it is our own internal processes that inadvertently throw obstacles in our way.
Station colleagues share ideas and examples of what has worked well for them when it comes to keeping the client engaged after the close.
While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.
Examples of how WGBH use underwriting testimonials on-air.
Consider conducting an annual online local sponsorship survey to assess client satisfaction and awareness.
Sample underwriting on-air script promotional copy. Work with your program director to create promos that work for your station.