A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue
Corporate Support | ad-serving
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.
Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.
Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.
Although you can hard-code sponsor images onto your web pages and e-newsletters directly, you’ll be better-served to implement ad serving and trafficking software.
Web analytics reveal that audio livestreams receive significant traffic on many radio station websites. Find out the potential revenue of your live audio stream.
In the spirit of sharing experiences and learning, we've gathered digital sponsorship tools and examples from stations across the system below, organized by resource type and topic below.