Resource in Audience and Engagement

Pledge-Drive Social Media Checklist

Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea

Resource in Audience and Engagement

Webinar: Greater Public’s Online Revenue Detector, Lessons Learned and KPI’s

Greater Public embarked on an ambitious project in 2016: identify best practice for a number of online fundraising key performance indicators and create an easy way for members to assess their performance against them. The result was the Online Revenue Detector.