Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

The growing popularity of podcasts, and, in particular, the devotion of podcast audiences is an exciting prospect for public media underwriting. But best practices in this sector continue to evolve. What follows are strong ways you can manage this new business in order to grow it into a meaningful segment of your revenue stream. Things to Know Before You Sell Understand your product. Sit down with your programming/content team to answer the following: Is the…