Creating schedules that will work for your clients is one of the most important things you can learn. Once you’ve put in all the work it takes to find a prospect, make the cold calls, get the appointment, do the needs analysis and, finally, present a proposal to this wonderful prospect, you’d better make a recommendation that will get results. So what makes for a good schedule? Answers vary. While there is one industry standard,…

Sponsors who get the best results are those who are consistent, respect the intelligence of the audience by not being overly promotional, and leverage their support of public media in social media and elsewhere.