Low traffic levels and the corresponding low ROI are the #1 reasons stations give for not moving forward with an online sponsorship strategy.

Online sponsorship does not have to be an all or nothing proposition; there are ways to get in the game now, as you take the time you need to think about how to increase the value and traffic of your web offerings longer-term. Get Going Whatever your traffic level or local online advertising potential, there are existing tools and services available to you to help you get up and running as you take the time…