Corporate Support Guidelines When Federal Funding Is Uncertain
Public media's strength is an opportunity for sponsors
Get Ahead of the Conversation Don’t use your sales conversations to take a position about federal funding. Be forthcoming and transparent with your sponsors about your funding mix. But remind them that the case for why they should commit their marketing dollars to public media has not diminished. In fact, in many ways, it’s been made stronger. Of course, if your sponsors ask how they (as businesses, or as individuals) can advocate on your behalf,…