Membership Direct Fundraising Specialist

Application Deadline: Wednesday, Feb 21, 2018

Description

Minnesota Public Radio operates a 46-station radio network serving nearly all of Minnesota and parts of surrounding states. Reaching more than 1 million listeners each week, MPR and its three regional services –MPR News, Classical MPR and The Current-produce programming for radio, digital and live audiences.

Position Summary:

This position is responsible for the execution and evaluation of direct membership fundraising programs for Minnesota Public Radio (MPR). Channels include direct mail, email, and telemarketing. This role is also solely responsible for MPR matching gifts, vehicle donation programs, and their associated revenue/expense.

This position participates in membership campaign planning, and is responsible for meeting or exceeding assigned Member and revenue goals.

This job will remain open until filled

Position Responsibilities:

• Develop and execute integrated multi-channel fundraising campaigns to meet or exceed annual revenue and Member goals.
• Translate designed strategies into specific, documented plans that include timelines, channel selection, offers, ask strings, segmentation, projected response rates and revenue, tests, and expense budgets.
• Serve as Project Manager for direct campaigns.
• Communicate plans to others as appropriate. Obtain approvals and participation from stakeholders, and adjust schedules and plans as circumstances dictate.
• Ensure that the criteria for selection, suppression, and segmentation for data pulls and that coding for use in MPR’s databases and other systems are correct and accurate.
• Participate in proof approval process and sign off on proofs, managing vendor relationships to ensure accuracy and quality.
• Analyze and report on progress to goals and effectiveness of specific campaigns and tactics, as well as overall program effectiveness.
• Work closely with internal partners to ensure proper use and analysis of segments and transactions, to report on activity and results, and to reduce or eliminate the possibility of errors.
• Develop and execute strategies to increase awareness, participation, and revenue of the matching gifts and vehicle donations programs.
• Develop creative initiatives and explore new ideas for both programs, while maintaining budget expenses.
• Analyze and report on progress to goals and effectiveness of program efforts.
• Assist in exploring and developing new and revised segmentation using CRM and current modelling structures.
• Monitor PCI and other security compliance with internal processes and vendors.
• Manage annual Membership benchmarking, collaborating with external vendors.
• Champion a high-quality donor experience in Member communications and steward relationships through communication to sustaining, active, lapsed, and prospective Members using segmented direct mail, email, and telemarketing, including creating or acquiring successful packages, scripts, and/or templates.
• Ensure prompt processing and delivery of key components of Members’ experience, including Member cards, acknowledgements, tax substantiations, welcome materials, etc.
• Maintain accurate reporting and provide reports as needed to departments.
• Keep current with best practices and innovations in fundraising, Membership, CRM, and digital communications as they apply to MPR/AMPG’s work.
• Other duties as assigned.

Required Education and Experience:

• Bachelor’s Degree or equivalent work experience.
• Three or more years of experience executing a combination of direct mail, email, and/or telemarketing OR a similar multi-channel direct response program.
• Proven ability to learn and use database & CRM systems (examples: SalesForce, Raiser’s Edge, Eloqua, Marketing Cloud).
• Experience budgeting, forecasting, and analyzing direct response campaigns.
• Demonstrated proficiency in Word, Excel, and internet-based software.

Required Skills, Knowledge, and Abilities:

• Strong attention to detail, with the ability to proofread copy and validate complex data.
• Ability to multi-task in a deadline-driven environment.
• Ability to communicate directly and clearly with written and verbal communications.
• Well-developed collaboration skills to work with external vendors and internal cross-functional teams.
• Proven experience with data-driven decision-making to design solutions and to adapt those solutions in response to new/additional data.
• Ability to prioritize responsibilities and goals, communicate with precision and clarity, motivate others and enlist them to meet goals.

Preferred Skills and Experience:

• Four to six years of experience executing a combination of direct mail, email, and/or telemarketing OR a similar multi-channel direct response program.
• Familiarity with APM/MPR programming.
• Previous experience with broadcast or cultural organization.
• Previous nonprofit and fundraising experience.

For additional information about this position, please contact: