Digital Campaign Manager

Who We Are:

Minnesota Public Radio (MPR) is one of the nation’s premier public radio stations producing programming for radio, digital and live audiences and operates a 46-station radio network serving nearly all of Minnesota and parts of surrounding states. Reaching 1 million listeners each week, MPR and its three regional services ‘MPR News, Classical MPR and The Current‘ produce programming for radio, digital and live audiences.

American Public Media is one of the largest producers and distributors of public radio shows and podcasts in the world. APM’s portfolio includes Live from Here, The Splendid Table, Performance Today, BBC World Service, and Brains On!

Your Role:

As the Digital Campaign Manager, you are responsible for managing all aspects of on-demand advertising operations including but not limited to campaign implementation and reporting, inventory management, working with content producers and tech teams to determine ad break structure, and analysis of campaign results.  Your primary focus is on making sure all podcasting and streaming operations run smoothly in support of revenue goals.  In this position, you will work closely with the Digital Sales Specialist and the traffic/production team to insure the efficient operation of all digital ad serving platforms and implementation of ad campaigns.

Application deadline: December 20, 2018

Position Responsibility:

• Manage sales campaign to insure all IOs/digital orders are executed accurately and in a timely manner
• Represent sales in the management of vendor relationships (ad serving platform partners)
• Drive continuous improvement by identifying areas needing improvement and carry out best practices; implement, improve and maintain best operational procedures in collaboration with the on-demand team
• Stay abreast of changes to ad offerings and new developments related to ad serving technologies and on-demand metrics and effectively communicate the impacts and options related to these items to relevant stakeholders and leadership
• Actively work with various internal departments as required to coordinate production of spots for on-demand advertising campaigns
• Oversee relationship and execution of podcast campaigns sold by external partners
• Implement and manage the delivery of on-demand audio advertising in AdsWizz
• Manage and forecast digital sales inventory
• Monitor performance of campaigns against goals
• Generate client campaign reports and interpret results
• Work collaboratively with sales team to recommend campaign modifications as required to optimize campaign performance
• Assist Director with research for proposals and special projects as needed
• Assist with trafficking, QA and troubleshooting guidance on all campaigns as needed

Required Education and Experience:

• Bachelor’s degree
• Minimum of four (4) years’ experience in digital traffic/order management from advertiser or publisher perspective
• Experience with one or more ad serving and order management systems
• Experience interacting directly with advertising clients and sales teams
• Solid understanding of digital campaign metrics

Required Skills, Knowledge and Abilities:

• Familiarity with online advertising principles, IAB standards, and ad serving technologies
• Excellent verbal and written communication skills
• Must be creative, digitally savvy, and passionate, as well as a problem-solver and team player
• Strong organizational skills
• Driven to stay current with changes in the on-demand audio advertising industry
• Demonstrated time management skills
• Ability to quickly learn and master new systems
• Strong analytical problem solving skills

Preferred Skills and Experience:

• Familiarity with digital audio, including podcasting and live streaming
• Proficiency in Microsoft Word and Excel
• Experience with the following ad serving systems: AdsWizz, Google Ad Manager (formerly DFP), LiveIntent
• Experience working with clients
• Familiarity with Salesforce

Reporting To This Position:     None

Physical Demands and Working Conditions:

• Must be able to perform the essential duties of the position with or without reasonable accommodation
• Physical Demands:
  • Required to move about in an office environment and sit for extended periods of time
  • Required to move about in the community
  • Frequent use of hands for data entry/keystrokes and simple grasping
• Working Conditions:
  • Moderate noise level
  • Occasional exposure to prevalent weather conditions

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply