Download and customize these on-air fundraising script samples for your next member drive.
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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We’ll share the strategies that led to a 130% increase in traffic to KLRU-TV’s online donate page as well as other top examples of eye-opening multi-station digital campaigns.
Compare your station’s digital fundraising results in order to eliminate weak spots and seize new opportunities.
See how your on-air fundraising practices compare to those of your peers using our latest comprehensive survey from public media stations around the country.
Amplify on-air-drive success with effective social media fundraising tactics.
Social media scientists have had more than a decade to study what works on social media (and what doesn’t). While algorithms and networks change, these are basic best practices for using social media effectively during live or time-sensitive events, such as pledge drives.
Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea
Well-written, visually-compelling, and creative content emailed, posted, and shared at the right time and at the right intervals is the secret to successfully converting a passive supporter into an active donor.
The fall fundraising season is a critical one for public radio stations of all formats.
Compare your on-air fundraising practices with those of more than 100 other public media stations around the country.