Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Webinar: Major Giving: Finish Your Fourth Quarter Strong!
Webinar: The Five Steps of Proposal Writing for Major Gifts
Year-End Donation Receipts and Tax Statements
Understand your IRS obligations for year-end tax receipts and download sample letters and email copy.
Webinar: Who Does What? Understanding Roles Inside Your Station
Prioritizing and Qualifying Major Donor Prospects
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
Identifying Major Donors in Your Database
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
Cultivating Major Donors
Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.
Retaining Major Donors with Great Stewardship
Take the first step to the next gift with these recommendations for how to provide top-notch stewardship of your major donor relationships.