Create winning planned giving testimonials with our step-by-step guide: see tips for finding the right donor plus 13 great questions to ask during your interview.
Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Your KQED Development colleagues want to share the secrets and strategies of their station’s phenomenal major giving success with you.
Understand your IRS obligations for 2019 year-end tax receipts and download sample letters and email copy.
Public Media professionals share their views and recommendations on how salespeople can work across departments at their stations for the best outcomes.
Explore our step-by-step guide to raising major gifts at public media stations with proven techniques for implementing or refining your station's program.
Consider these issues before initiating your own moves management process.
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.
Our own biases and discomfort with asking often drive people to think this is the hardest “move” of all when in actuality it is the simplest.