Major and Planned Giving

Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.

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Moves Management Toolkit

Explore our step-by-step guide to raising major gifts at public media stations with proven techniques for implementing or refining your station's program.

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Cultivating Major Donors

Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.

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A Practical Guide to Asking

Our own biases and discomfort with asking often drive people to think this is the hardest “move” of all when in actuality it is the simplest.

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