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Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Monetize your growing podcast audience with the right plan for pricing, packaging, and sales strategy.
Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.