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Resource in Audience and Engagement

Pledge-Drive Social Media Checklist

Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea

Resource in Audience and Engagement

NPR Audience Profile

NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2017 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.