All Tags in Audience and Engagement
Get work done better with an audience-first mindset, based on these models of collaboration at The Atlantic and other leading organizations.
We’ll share the strategies that led to a 130% increase in traffic to KLRU-TV’s online donate page as well as other top examples of eye-opening multi-station digital campaigns.
Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea
LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.
A Mini-Guide to Getting Started with Facebook’s Charitable Giving Tools.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.
A step-by-step mini-guide for your most successful #GivingTuesday campaign.
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2017 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
As personal computers, smartphones, TVs, and the Internet of Things evolve, so must your station. This webinar will focus on what’s new and next in digital communications and fundraising so that your station can prepare for the future and embrace being an early adopter.
Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.