Greater Public Corporate Support Advisor
Eastern Time zone
Specialty: Underwriting copy guidelines and FCC regulations
Gordon Bayliss is the Vice President of Sales and Marketing at WNED | WBFO, radio and TV, in Buffalo, NY and Toronto, Ontario. He has consulted with numerous public radio stations, organizations and individuals providing guidance on issues that revolve around the sales process, management of sales staff, understanding and using qualitative and quantitative audience research data for underwriting sales, and maintaining compliance with FCC underwriting guidelines.
A workshop facilitator and session coordinator and presenter at Greater Public’s annual development conference, the PMDMC, Gordon has also achieved the Radio Marketing Associate designation from the Radio Advertising Bureau, the Public Radio Development/Marketing Award for Excellence in Business/Corporate Support, and the PRADO (Public Radio Association of Development Officers) Pioneer Award.
Prior to joining WNED, Gordon was Vice President of Corporate Sales for Cincinnati Public Radio, and a sales manager for commercial radio and business publications.