Greater Public Director of Research
Eastern Time zone
Specialty: Main contact for Greater Public Benchmarks, audience research
Craig Oliver is a radio audience research and programming consultant. Public Radio has been his career for 40 years.
Craig manages the Benchmarks for Public Radio Fundraising project for Greater Public, in which fundraising revenue and audience metrics are merged for a unique perspective on giving.
As the audience research consultant to Public Radio International, Craig determines the audience for national programs. Craig also analyzes research data and advises managers and program directors at public radio stations.
Craig is the recipient of the 2014 Don Otto Award for helping individuals, stations, and networks improve their service to the public radio audience, presented by the Public Radio Program Directors Association and Audience Research Analysis.
Craig is a former President of the Radio Research Consortium, and now serves on RRC’s board of directors. He was co-founder and the first president of the Public Radio Program Directors Association (PRPD).
Craig worked for WAMU, Washington, D.C. for 13 years where he served as production and operations manager, reporter, news director and program director.
Craig wrote, produced, and anchored NPR newscasts from 1978-1983.
Craig serves as poll worker during elections in his home county. He trained as a veterinary technician and lives in Silver Spring, Maryland with his wife, Leslie, and three dogs.