Greater Public provides the most comprehensive fundraising support available to public media stations!
Staff at Greater Public member stations have unlimited access to an extraordinary group of people who will answer questions, provide advice, and share their expertise in a variety of fundraising areas. Call or email anytime for help in:
- On-air fundraising
- Online giving
- Direct mail and telemarketing
- Corporate support and online sponsorship
- Marketing and on-air promotion
- Major giving
- Planned giving
- Foundation grant-seeking
- Audience research
- Management / boards
The Greater Public webinar series offers member stations the opportunity to stay current and/or learn new skills in a variety of fundraising areas. Our live webinars allow you to interact with presenters and other attendees in real time, while our webinar archive gives you the chance to access the audio/video files at your convenience.
You’ll find hundreds of letters, on-air scripts, media kits, articles, tutorials, toolkits, templates, guides, reference materials, samples, and much more in our online resource library. This password-protected, members-only area is available around the clock to help you be successful!
Track fundraising news and insights through weekly posts on Greater Public’s blog, Edge. Plus, your staff will receive the Edge newsletter delivered directly to their inbox. There is no limit to the number of subscriptions your staff receives, so be sure that everyone gets a copy!
Published at the beginning of each calendar year, the Benchmarks report provides you with an analysis of your net revenue in the areas of membership, major giving, and corporate support. Your station’s trend report shows you how your fundraising efforts are performing year to year, while the peer reports allow you to compare your performance to other stations like yours, by format or revenue size. Free to Greater Public members!
Every summer, more than 1,000 of your public radio and television colleagues gather for the Public Media Development and Marketing Conference (PMDMC) – the revenue conference. This annual three-day training and networking event is your opportunity to stay current on the latest trends, research, proven practice techniques, and tools. The PMDMC is the largest annual gathering of public media professionals in the system. Greater Public member stations receive a 40% discount on PMDMC conference registrations. An unlimited number of station staff may receive the discount. For some stations, these discounts cover the cost of dues!
In addition to website materials, Greater Public provides a pledge drive air-check critique service to member stations. Timely analysis and recommendations to improve pledge drive performance are provided free of charge to Greater Public member stations who submit pitch audio. For details, click here.
Outsource & Save
Greater Public provides exclusive opportunities for member stations to participate in a range of cooperative programs that reduce costs for individual stations, including the direct mail acquisition list co-op and copy & mail production services.
Details & Pricing
Annual membership dues for full membership in Greater Public are based on your station’s Non-Federal Financial Support (NFFS), with a minimum annual fee of $2,200 and a maximum of $9,150. To estimate your station’s dues, multiply the NFFS from your most recently completed fiscal year by .0022.
If you don’t know your NFFS, or would like Greater Public to calculate it for you, contact Andrew Leitch by email or by phone at (612) 548-3378.