Through bold leadership Greater Public inspires and empowers public media organizations to advance their missions by ensuring a sustainable financial future.
Greater Public got its start in the late 1970s as the Development Exchange (later called DEI), a training organization for public radio fundraisers. During the ‘80s and early ‘90s, services grew to include one-on-one development assistance to stations, as well as an annual conference of workshops and seminars focused on fundraising recommendations.
In 1993, an era of rapid growth began under the leadership of former president Doug Eichten. During this period, the company became a membership organization and attendance at its annual conference grew dramatically. The company’s resources expanded to include a group of advisors who specialized in each area of fundraising, as well as a vast resource website. In 2012, the conference, renamed the Public Media Development and Marketing Conference (PMDMC), expanded its content to include public television fundraising.
DEI was renamed Greater Public in 2013, in recognition of its role as an industry leader promoting innovative strategies for public media development. Joyce MacDonald became president of the organization in 2017, after Doug Eichten’s retirement. Today, Greater Public has 253 member stations and the PMDMC is the largest annual conference in public media. Greater Public is known for practical, hands-on support that both aids and challenges stations to embrace best practices and innovations that help their vital public service thrive.